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#UnskippableAuthors

Brand: Municipality of Guayaquil

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Unskippable Authors is a cultural preservation campaign sponsored by the Department of Culture from the Municipality of Guayaquil. Who rescued poems written by Ecuadorian female authors that were forgotten or silenced due to discrimination. Stanzas, rhymes, and verses were restored as audio files that during International Women's Day were strategically released on Spotify by using its “non-skip ad” policies, making sure no one could skip their talent.

 
With low budget but clever use of media, influencers, artists and the general public became part of this initiative and started to talk about these authors for the first time in years.

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